Founder Dashboard: What You Should See Every Morning

Section 1: Revenue vs target by channel (2 minutes)

Yesterday's revenue compared to the daily target, broken down by channel (website, Amazon, Flipkart, Myntra, offline). The comparison is against a day-of-week-adjusted target rather than a flat monthly average a Saturday target reflects Saturday's historical proportion of monthly revenue, a Monday target reflects Monday's. Channels performing below 70% of target are flagged in red with the most likely explanation where detectable (campaign underperformance, traffic decline, inventory stockout, payment gateway issue). Channels above 115% of target are flagged in green as potential scaling opportunities. The founder reviews this section in under a minute and knows immediately whether yesterday was a strong, normal, or concerning day and which channel is the source of any deviation.

Section 2: Active campaign health (90 seconds)

Each active paid campaign with more than ₹3,000 daily spend, showing yesterday's CAC against the profitable threshold, the 7-day CAC trend, and a status flag: green (within threshold, consider scaling), amber (within 15% of threshold, monitor closely), red (above threshold, pause or restructure). The founder reviews this section and makes three to five campaign scaling or pausing decisions in under two minutes decisions that previously required opening Meta Ads Manager, calculating CAC from raw spend and conversion data, and deciding without the context of the 7-day trend.

Section 3: Inventory alerts (60 seconds)

SKUs with fewer than 14 days of inventory cover at current sell-through velocity, listed in order of urgency (days remaining ascending), with recommended reorder quantity and supplier name. SKUs in this section require a reorder decision today either initiate the purchase order or explicitly acknowledge the stockout risk and decide to accept it. The founder reviews this section and initiates one to three reorders, each taking under two minutes to approve with the pre-generated purchase order template.

Section 4: Fulfilment and NDR status (60 seconds)

Yesterday's dispatch completion rate against the scheduled dispatch volume (flagged if below 92%). NDR rate in the trailing 7 days by geography, with any geography above 25% threshold highlighted and the current campaign spend in that geography noted. The specific actions available: the founder can acknowledge that the NDR flag has been reviewed and that the marketing team has been notified to adjust geo-targeting, or can trigger the geo-exclusion directly if they have campaign management access.

Section 5: Settlement and finance alerts (60 seconds)

Any marketplace settlement that arrived below the expected amount by more than the tolerance threshold, with the variance amount and the pre-assembled dispute package link. Cash position against the minimum cash buffer policy (flagged if the 30-day cash flow forecast shows the balance dropping below the buffer threshold at any point in the next 30 days). The founder reviews this section and either approves the dispute filing or reviews the cash flow alert to determine what action is required.

Section 6: Cross-signal anomalies (30 seconds)

Any pattern detected overnight that spans multiple operational domains and requires the founder's awareness or action. A customer service ticket spike on a specific SKU that correlates with the most recent production batch. A ROAS decline on a specific campaign that correlates with a competitor price reduction. A conversion rate drop on the website that correlates with a payment gateway error rate increase. These are the cross-signal detections that no individual team would have surface independently and the ones that, when caught early, prevent the larger problems they are harbingers of.